I am Julián Martínez.
Hi there! My name is Renee Chen - nice to meet you! :)
From growing up immersed in international cinema and music to exploring the world across 13+ countries through study abroad, I’ve always been drawn to stories that transcend language and connect people through shared emotion. My journey across visual and performing arts — from dance and film to photography and music — has shaped a creative lens rooted in authenticity, culture, and community. Professionally, I bring this perspective into every role I take on — whether it’s through digital marketing, film/TV production, or product marketing.
As a recent graduate with a BA in Business Administration and Minors in Cinematic Arts and Music Industry from USC, my experience spans both the creative and strategic sides of Film/TV, Music, and Entertainment industries, giving me a holistic understanding of how compelling stories are developed, distributed and received by global audiences. At NBCUniversal under the Universal Studio Group and Warner Music Group, I focused on Music Synchronization (Music Sync) — gaining firsthand insight into how soundtracks shape narrative and elevate emotional impact. Working across internal music catalogs, clearance and licensing processes, I learned how to bridge creative vision with licensing strategy, aligning music to moments that resonate across screens and cultures.In digital marketing at Baseline Co. and a recent collaborative social media campaign with Peacock, I developed campaign content and social strategy for entertainment and lifestyle brands, honing my skills in audience targeting, creative copywriting, and cross-platform storytelling. This experience sharpened my understanding of digital trends, fan engagement, and the nuances of online branding. Now at Aputure, I work in Global Product Marketing for cinema lighting and accessories, supporting the full lifecycle of product launches — from leading rollout schedules (ROS) and assisting with Go-to-Market strategies to coordinating website updates and developing launch assets that inform and excite our Cinematographers and creator community. I’ve collaborated cross-functionally with design, regional, and engineering teams to ensure that every product release not only speaks to business goals but truly meets the needs of end users.
Alongside my marketing work, I also freelance as a filmmaker, photographer/videographer, and content creator, which keeps me deeply connected to the creative process and the ever-evolving landscape of tools, trends, and challenges that artists and storytellers face. This dual lens — blending audience insight with business strategy — allows me to craft stories and campaigns that are not only emotionally resonant but also commercially impactful.T hrough this creative work, I’ve had the opportunity to contribute to a wide range of projects, including narrative shorts, commercials, music videos, editorials, and behind-the-scenes storytelling. No matter the format, my passion lies in building visual narratives that transcend borders, celebrate nuance, and use media as a bridge to unify diverse voices and spark deeper cultural understanding. As an aspiring Creative Marketer and Producer with a strong and adaptive work ethic, I strive to continue to pursue both professional and personal growth to further enhance the power of storytelling and to uplift underrepresented creative voices with meaningful stories that can connect people beyond cultural and language barriers.
I'm always happy to collaborate and get to know people from different walks of life! Outside of the workspace, I have various hobbies ranging from freestyling and dancing to hip-hop, traveling, hiking, trying out various sports, attending concerts/music festivals, watching films, or on a random sidequest mission with friends.