Digital/Product Marketing
I specialize in digital marketing and content strategy across entertainment, tech, and music industries, with experience spanning global product launches, sync licensing, and social media campaigns. My work bridges creative storytelling and strategic execution, from coordinating international product rollouts to designing influencer and fan engagement campaigns. Through professional roles and case studies, I’ve developed audience-driven strategies, measurable KPIs, and content initiatives that drive brand growth and engagement
01
Aputure Global Product Marketing
Supported global product marketing and launches at Aputure, coordinating cross-regional campaigns, product development pages, and marketing assets for 10+ product and accessory rollouts across film and content creation markets
02
Peacock Digital Marketing Campaign
Developed and presented a comprehensive mock digital marketing strategy to stakeholders, focusing on influencer partnerships, targeted advertising, and exclusive content opportunities to strengthen brand positioning. Conducted in-depth audience analysis to guide campaign strategies across social media, email marketing, and online advertising. Proposed KPIs to measure campaign effectiveness and recommended a redesigned website and app experience to improve user engagement and retention.
03
Disney Mock Digital Marketing Theatrical Campaign
Developed a mock digital marketing campaign for Disney Theatrical by analyzing past campaigns and audience insights, proposing new content strategies, fan engagement opportunities, and KPIs while identifying areas for improvement.
04
Nintendo Marketing Case Study for Strategic Business Management Project
Analyzed Nintendo’s gaming and entertainment expansion strategy, assessed post-pandemic financial and operational challenges, and proposed solutions including esports relaunch, small IP growth, supply chain digitization, and strategic partnerships
05
Albert Heijin Advisory Case Study Report Study Abroad Project
Developed actionable digital business strategies for Albert Heijn’s supermarket app to improve user experience, drive engagement, and increase customer loyalty through data-driven insights
06
CSA EUR Employee
Communication Management Study Abroad Project
This case study explored how an internal Instagram account can enhance transparency and streamline communication between CSA board members and active members through targeted content and engagement strategies
07
Baseline Co.
Digital Marketing/Social Media Intern
As a Digital Marketing/Social Media Intern at Baseline Co., a FemTech start-up, I developed and pitched content for Instagram and TikTok, monitored trends and performance metrics, and proposed social media strategies that helped shape the company’s brand voice and overall marketing strategy
08
APCA Social Media Director (2021-2022)
I managed all event-related communications across platforms, collaborating with cross-functional teams to design marketing campaigns that attracted industry guests for Q&A panels. I developed a New Media Program producing short-form video content, driving engagement and expanding our audience by 1,400 accounts with 400+ new followers in a single month
