Aputure
Global Product Marketing Coordinator
WORK: Coordinated ROS timelines for 4+ product launches, contributed go-to-market strategy decks, sales pitch decks, and creative campaigns, developed 5+ website product development pages, 10+ product one-sheets, edited 10+ B&G photo assets, allocated marketing sample allocations, managed creative assets, and assisted marketing merch & operations at NAB Vegas and Cinegear trade show conferences
RESULTS: Successfully launched 4+ flagship product launches, including NAB Vegas Product of the Year STORM XT52, STORM 400x, and Spotlight Mini; 80% event lead capture increase; 60% increase in regional team submissions
STORM 400x
GOAL: Ensure cross-functional team members are unblocked, deliverables are on time, and a smooth product launch execution to debut at Cinegear
WORK: Coordinated ROS timelines for cross-functional teams and 6 regions for STORM 400x +, contributed to Go-to-market and sales deck, developed website product development pages, managed and edited B&G photo assets
RESULTS: Cross-regional collaborations improved by 30%, sales increased by 30%
Go-To-Market Deck
A sample screenshot from a go-to-market deck developed for the STORM 400x launch - focused on campaign positioning and creative direction for global and regional markets
Tool(s) Used: PowerPoint, Canva
B&G Photo Assets
Sample B&G Photo Assets Edited that were used for the Website Product Development Pages, GTM & Sales Decks, and Product One-Sheets
